Spa | Wellness | Entrepreneurs
We collaborate with and inform wellness entrepreneurs to convert insight and ambition into aligned, distinctive concepts that can perform, grow and endure.
Inspired by the Essence of Place
Bespoke Wellness.
Immersive Design.
We create distinctive wellness brands, destinations, spas, authentic experiences and signature products—building investor-grade wellness equity through emotive design and a culture of care.
Wellness, made meaningful.
01 About SPACONCEPTS
A legacy of intelligent wellness
Where place becomes
experience.
SPACONCEPTS curates complete spa and wellness concepts, translating the Essence of Place into authentic spaces, signature experiences and bespoke products.
For more than two decades, we have worked at the intersection of strategy, emotive design, guest experience and operations. Our work begins by listening—to the land, the story, the people and the commercial ambition—then turns that intelligence into a distinctive wellness proposition built to belong, perform and endure.
Discover how we work →Who we work with
Visionary partners.
Purposeful places.
We collaborate with visionary clients who value authentic, immersive and commercially considered wellness design—with a specialist focus on safari lodges, nature retreats, conservation hospitality groups and purpose-led organisations.
Hospitality | Hotel | Lodge | Safari
Africa is at the forefront of regenerative travel. We translate a property’s natural setting and conservation purpose into signature wellness spaces, rituals and products that strengthen the destination and deepen the guest’s connection to place.
Retail | Product Developers
Product is one of the most powerful expressions of a wellness brand. We create custom ranges that embody the experience, strengthen brand equity and generate value beyond the spa visit.
Founders
The people
behind the work.
Salomé van den Berg
Salomé brings over 25 years of hospitality and spa experience to the creation of authentic, bespoke wellness concepts rooted in place. From Wilderness Safaris in Botswana to spa leadership at Pezula and Karkloof, the development of Views Spa and Lume Beauty Atelier, her career combines an understanding of guest care with creative vision. She was also selected to develop the Spa, Wellness and Lifestyle department of the Wellness Warehouse Concept Store, overseeing curation, product development and buying.
As a Co-Founder and Director of SPACONCEPTS™, she translates the essence of each destination into distinctive spaces, signature treatments, rituals and products. Her strength lies in connecting brand storytelling, commercial strategy and operational insight, guiding wellness concepts from their first vision through to implementation.
Through the WEL™ Method, Salomé works at the intersection of hospitality, wellness real estate and wellness equity, deepening a destination’s identity, enriching its brand culture and creating lasting value for guests, properties and investors.
View Salomé on LinkedIn ↗
The team
Co-Founder
Karina Finger
A pioneer of luxury spa experiences in Southern Africa, Karina was the visionary behind Pezula Spa, setting new standards in spa design, treatments and guest experience. As Co-Founder of SPACONCEPTS, her creative vision, entrepreneurial spirit and strategic insight helped shape the company’s foundation and distinctive approach to wellness development. Although she has since pursued new ventures, her pioneering influence remains part of the SPACONCEPTS legacy.
Brand Strategy & Creative Design
Linda Lurie
A specialist in brand development, strategy and graphic design, Linda brings together creative vision and strategic insight to create distinctive, cohesive brand identities. As a creative collaborator to SPACONCEPTS, she translates bespoke wellness concepts into compelling visual identities and brand narratives that capture the essence of place, ensuring authenticity and consistency across every touchpoint.
20+Years shaping wellness
360°Concept to operation
1Integrated design language
∞Potential for place
Accolades
Award-winning spas.
Internationally recognised.
Spas Salomé has led and developed have been recognised by Condé Nast, the World Luxury Spa Awards and the Safari Awards.
- 2011Pezula SpaCondé Nast · Best Spa
- 2015 · 2016 · 2017Pezula SpaWorld Luxury Spa Awards · Best Luxury Resort Spa in Africa
- 2017Karkloof Safari SpaSafari Awards · Best Safari Spa or Retreat, Africa and South Africa
- 2016Views SpaBest Boutique Hotel Spa
02 Our proprietary method
The WEL™ Method
Wellness Equity
Leverage.
A strategic framework and design code that connects every decision—from first insight to final guest touchpoint.
Culture of care
Designing for human connection.
We consider guest emotion, team culture, intuitive service and meaningful moments of participation—creating wellness that is genuinely felt, not simply observed.
Guest insightEmotional resonanceTeam culture
People • Place • Product • Purpose
03 WEL Curated
Eight expressions of the WEL™ Method
One method.
WEL Curated.
The WEL™ Method flows into eight curated expressions, applying one strategic lens across the wider wellness economy.
Selected expressionWEL Hospitality
Integrated wellness propositions for hotels, lodges and resorts—connecting brand, stay, spa and service.
04 Complete concept development
From vision to value
One partner.
Every layer.
Our ten-phase master service moves from intelligence and strategy through design, delivery and evolution. Select a phase to explore the work.
Design expression 02Emotive Design
05 Our design language
The four expressions
Design that listens
before it speaks.
Intelligent wellness is edited with intention. Every element earns its place and contributes to a coherent whole.
06 Product & retail
From place, into practice
Signature products
with a sense of origin.
We translate a destination’s botanical intelligence, rituals and story into products guests can experience, use and take home.
Explore product direction ↓07 Selected work
A legacy, continually evolving
Concepts with
meaning and momentum.
Explore selected work across destination wellness, safari hospitality, wellness real estate, urban spa, wellness retail and product.
Our specialist niche
SafariWell
Immersive safari spa & wellness concepts
SafariWell brings wellness into the safari journey through nature-led, conservation-aligned concepts shaped by the Essence of Place. We connect space, experience, product, culture and operations to create wellness that becomes an immersive extension of the journey.
Explore a SafariWell concept ↗WellSPA created by SPACONCEPTS
Africa
Ngorongoro · Tanzania
Wellness Real Estate
Coming soon · Cameroon
Garden Route
KwaZulu-Natal
The heritage of wellness in the land
South Africa
Product Development
Healing & Spa
Garden Route
South Africa
LUME Beauty Atelier
A refined sanctuary
with its own rhythm.
Concept development and franchise direction expressed through a calm, tactile interior language—light, line, ritual and precise moments of care.
From the design archive
Details before
the reveal.
Selected spatial studies, material moments and planning sketches offer a glimpse into how each concept is shaped. Names and client identifiers are intentionally withheld.
In good company
Words of trust.
At SPACONCEPTS, every project begins with a vision and evolves through meaningful collaboration. Our relationships are founded on trust, creative understanding and a shared commitment to creating wellness experiences that are authentic, distinctive and enduring.
“Collaborating with Salomé brings together creative vision, thoughtful design and a shared passion for creating meaningful wellness spaces. Her ability to interpret the essence of a place and translate it into a distinctive, immersive experience makes every project unique.”
“Salomé understood our vision and what mattered most to us. Her integrity, professionalism and dedication made a valuable contribution to the development of our entire RAIN Spa concept.”
“Salomé is a creative, independent thinker with an exceptional ability to bring people, systems and service together. Her contribution to Karkloof Spa was invaluable, and I would not hesitate to work with her again.”
“Salomé understood my vision for LUME from the very beginning and worked seamlessly with SOATA Architects to bring it to life. Her professionalism, creativity and exceptional attention to detail gave me complete confidence throughout the development process.”
“Partnering with SPACONCEPTS was the best business decision I made. They understood my vision, guided every stage of the spa development and executed it perfectly.”
“SPACONCEPTS brings years of experience in developing profitable, experiential wellness facilities. Their expertise in architectural flow, business planning and design development provides invaluable direction for hospitality projects.”
First release · Coming soon
SPACULTURE™ / The collection
Rituals for a life
lived well.
A curated collection of sensorial wellness objects, body rituals and considered essentials—rooted in natural intelligence and designed to extend the experience beyond the spa.
Join the first release ↗
08 Begin a conversation
Your opportunity, made visible
What could wellness
become here?
Begin with a WEL™ Audit. Together, we will explore the people, place, product and purpose behind your project—and identify the clearest path to meaningful wellness equity.
salome@spaconcepts.co.za↗ Connect on LinkedIn↗